วันพฤหัสบดีที่ 9 กุมภาพันธ์ พ.ศ. 2555

A Realtor's Tech Tool Kit

According to the National association of Realtors, the average work week of all realtors nationwide ranged from 40 to 59 hours. No doubt most of those hours are during afternoons, evenings and weekends. Plus, does it consist of time on the phone, traveling in the middle of appointments and fighting with a fax machine? The real estate business is absolutely not for the faint of heart. It takes tenacity, stamina, creativity, patience and an eternally clear attitude. Then again, if you want to be one of those agents who makes more than the average k annually, you will need to have a firm grasp of technology and a willingness to go the extra mile.

For now, we will skip the lecture on looking new clients 24/7 and the endless pursuit of store statistics. Let's focus on the technological tools available to make a realtor's job more efficient, less stressful and more client focused. The first understanding that may come to mind is a website. A straightforward web page with experience information, credentials and a bit of a personal prospectus would be good for some business, but do not rely on it. The National association of Realtors reports that 37% of all realtors have had zero business generated from a website. That is an important figure to consider, but keep in mind that having your experience data online is still very important for existing clients and other agents.

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It is important to have a dependable smartphone and hands free device, but it is equally vital to know how to use them. Take the time to learn its shortcuts, location of files, applications, features. Learn how to speedily way email, voicemail, text messages etc. Then do a bit of research on the best applications for realtors. A voice-to-text app for accessing voicemail without having to literally listen would be very useful in situations where you just cannot have a phone on your ear. The same is true for a text-to-voice application to use while driving. Email and text messages can be converted to voice so you can keep up with client transportation while driving in the middle of appointments.

Document supervision while on the go may seem impossible, but advancements in technology have made the office truly mobile. Files and photos can be received, stored and sent from a smartphone or iPhone with ease and at a decent resolution. And not just via email either. Internet fax has evolved into a assistance that brings the seemingly archaic use of paper into the paperless world of the movable office. Now all those Offer To purchase documents that go back and forth in the middle of realtors and clients on both sides of the transaction can be sent from party to party with just a swipe of the touchscreen. Your movable office will now consist of your smartphone, a wand scanner, a limited transported printer, a camera and some paper. Plus a few pens and a box of business cards. Kind of predicted isn't it?

Still on the branch of a technological tool, consider ways to bring in new clients using technology. Collective media is the new billboard. Well maybe not new, but it sure is the fastest way to promote oneself no matter where you are and 84% of registered realtors already use Collective media to some extent. Facebook, Twitter, LinkedIn, Squidoo are all places where people look for data not found in the newspaper or the phone book. It is the internet's word-of-mouth. So spending the time to build your Twitter page or LinkedIn profile will not only get your name out there, it will allow people to say wonderful things about you. Highlight Highlight properties you are selling in your Collective media too. You never know who is in the store for a home. If your funds has some room in it, consider Pay-Per-Click ads on Google or sidebar ads on Facebook. They will absolutely create new clients for you.

Once again according to the National association of Realtors, For Sale By Owner (Fsbo) sales accounted for 9% of home sales in 2010. That division may seem low, but it is a growing trend. With the increased ease of using the world wide web, more sellers are taking on the task of realtor themselves in order to avoid paying out a commission. There are struggles though. Fsbo's find the most difficult aspects of doing it all themselves are: getting the right price, the venture of time, insight and completing paperwork. Ironic considering those are the top three reasons most people determine to hire a realtor. Make your clients thankful for using an agent for selling their home by conducting seamless transactions and high profile advertising. Be attentive, innovative and all the time willing to use the newest technology. Those are some of the secrets of staying at the head of the pack.

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